Cookies

Cookies

After the voluntary registration of the data on the Website, YELLOW ROSE keeps and processes the personal data of the Users registered in the form available in the section “CREATE CUSTOMER ACCOUNT" in accordance with the applicable provisions on the protection of the individual from the processing of personal data and using insurance procedures. The Users of the Website acknowledge and accept the keeping and processing of their personal data by YELLOW ROSE, which is necessary to execute the order since otherwise it will not be possible to complete the transaction.

The Website uses cookies to ensure the integrity of the registration process and the communication of personal data. Most web browsers automatically accept cookies, but the User can modify their browser settings to reject cookies if they wish. In this case, the User will not have full access to the interactive features of the Website. The information stored in cookies is used for identification purposes. This allows us to operate our website in an efficient way the service we offer and to monitor the behavior of visitors to the website. The YELLOW ROSE website uses cookies to provide users with information and to process the services provided through the website. Third party vendors, including Google, may display Company advertisements on websites on the internet. Third party vendors, including Google, may use cookies to inform, optimize and display advertisements based on a user's previous visit to YELLOW ROSE’s website. YELLOW ROSE may also use cookies from a previous visit to its website for re-marketing. Users can opt out of such use of cookies by Google by clicking here: https://www.google.com/ads/preferences/ You can set your browser to notify you each time a cookie is downloaded and you can decide whether to accept or reject it. In this case, please note that you may not be able to use all the features of the website and that not every page of the website may work without problems

Cookies - General Suggestions

On our website we use cookies on the basis of Article 6(1)(f) of the GDPR. Our interest in optimizing our website must be regarded as legitimate within the meaning of the aforementioned provision. Cookies are small files which are stored on your terminal device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause damage to your terminal device, do not contain viruses, Trojan horses, or other harmful programs. The cookie gathers information which is generated each time in connection with the specific terminal device used. This does not mean that we have direct knowledge of your identity because of them. The use of cookies is intended on the one hand to offer you a more comfortable use. For this purpose, we use so-called session cookies to recognize that you have already visited individual pages of the website. These are automatically deleted as soon as you leave our website. In addition to this, we use temporary cookies for the purpose of ease of use, which are stored for a specified period of time on your terminal device. If you revisit our website to use our services, we automatically recognize that you have already visited us, which entries/settings you have made, so that it is not necessary to perform the same actions again.

On the other hand, we use cookies to statistically analyze the use of our website in order to optimize our offer and to display information that is specifically tailored to you. These cookies allow us to automatically recognize on a subsequent visit to our website that you have visited us before. These cookies are automatically deleted after a predetermined period of time. Most browsers automatically accept cookies. However, you can configure your browser so that cookies are not stored on your computer or a suggestion is always displayed before a new cookie is stored. However, disabling cookies completely may result in the inability to use some features of our website.

Google Analytics

For the purpose of tailoring and continuously optimizing our websites, we use Google Analytics, a web analytics service of Google Inc. (“Google”), in accordance with Article 6 (1) (f) GDPR. Our legitimate interest arises from the aforementioned purposes. In this context, “pseudonymized” user profiles are created and cookies are used. The cookie records the following information about the use of this website: browser type/version, operating system used, referrer-URL (the previous page visited), Hostname of the access computer (IP address), time of the transit request. The information is used to evaluate the use of our websites, to compile reports on website activities and to provide additional services related to the use of the website and the internet for the purposes of market research and customization of these websites. IP addresses are made anonymous so that they cannot be matched (so-called IP-masking). You can prevent the installation of cookies through a corresponding setting in your browser. However, please note that in this case it may not be possible to use all the functions of this website.

You can also prevent the analysis of the data generated by the cookie concerning the use of this website (including the IP address) and the processing of this data by Google by downloading and installing this browser extension. Instead of the browser extension you can additionally, in particular on mobile device browsers, block analysis by Google Analytics if you select this link. An opt-out cookie is generated, which prevents future analysis of your data when you visit this website. The opt-out cookie is only valid on this browser and only for our website and is only stored on your device. If you delete the cookies from this browser, you must re-save the opt-out cookie. More information on data protection in relation to Google Analytics can be found on the Google Analytics website.

The information generated by cookies is transmitted to a Google server in the USA and stored there. Under no circumstances is your IP address merged with other data by Google. This information may also be passed on to third parties if this is provided for by law or if the third parties process this data under authorization.

Website targeting and website optimization

On our website, information is analyzed and evaluated by using cookies in order to optimize our websites and the advertisements displayed on them. This ensures in particular that only advertising that is tailored to your actual or presumed interests based on your usage behavior to date is displayed on your terminal device. The information processed for these purposes contains, for example, information about the products you have shown interest in. The legal basis for this data processing is Article 6(1)(f) GDPR. Therefore, optimizing our websites in order to provide a better shopping experience and to avoid advertising displays that are of no interest to you is in our interest as well as yours. Analysis and evaluation is carried out exclusively under a pseudonym and does not allow us to identify you. In particular, the information is not merged with your personal data.

The recipients of the data are the above mentioned service providers, who process your data on a contractual basis only for a specific purpose and in accordance with our instructions.

Re-targeting

We also use the re-targeting technologies of various providers. This allows us to tailor our online offering in a way that is interesting to you. For this purpose, a cookie is created, which collects data of interest using a pseudonym. In this regard, information about navigation behavior for marketing purposes is collected in an anonymous form and stored in cookie data files on your computer and analyzed by means of an algorithm. It is then possible to display on our partners' websites targeted product recommendations and personalized advertising banners with our products that are of interest to you. No processing of directly personal data takes place, and also no merging of user profiles with personal data. This data processing is carried out on the basis of Article 6(1)(f) GDPR. With the targeting measures we use, we want to ensure that only advertising that is tailored to your actual or presumed interests is displayed on your terminal devices. It is in our interest as well as yours that we do not burden you with irrelevant advertising. If, however, you do not wish to have a personalized advertising banner of the YELLOW ROSE online shop displayed to you, you can object to this collection and storage of data for the future as follows: By selecting the symbol that appears on each banner ad (e.g. “i”) you will be redirected to the respective website of the provider. There, the systematic nature of the retargeting technology is again explained and the possibility to unsubscribe (“opt-out”) is provided. If you unsubscribe from a provider, a so-called “opt-out” cookie is stored on your computer which prevents the display of the advertising banner of the provider in question in the future. Please note that unsubscribing can only be carried out from your computer and the respective “opt-out” cookies may not be deleted from your computer. Alternatively, you can use the objection options presented below. On our website we use re-targeting technologies of various providers, which process the above-mentioned data in the context of re-targeting. Further information about the cookies used by these providers can be found in the Cookie Terms.

Ability to object/opt-out

You can block targeting technologies by setting a cookie in your browser. At the same time, you can prevent the activation of the opt-out cookies that have been submitted.